But, that future is not in my hands. I still stop in and browse our local Borders and never leave empty handed. Obviously, my shopping habits are not enough to keep the bookselling giant afloat. Still, I have a clear conscience that I have done my part.
Now, the publishing world is taking a look at how they’re approaching this brand new world of bookselling. It started with cyber stores such as Amazon offering the public a quick, easy way to purchase books, CDs, DVDs from the comfort of their home or office. Then technology expanded and soon you could order from almost any electronic device in your possession. Then the inventory of such cyber stores increased to include event tickets, household goods, clothing, etc. You name it; you buy it. All of the cost of shipping and handling and a couple of days in transit.
|Still available as eBook!|
And then the advent of the Kindle revolution began. Digital downloads hit cyberspace running with each publisher testing the waters and creating splashes of their own. At first, the paper copy premiered followed by its digital sibling a few
months later. It didn’t take long for the publishing houses to realize the lost revenue in the lag time and now most bound copies and their digital counterparts release at the same time, each catering to their own audience.
Where do we go from here?
An exciting thing happened July 2011. Tyndale House Publishers launched their Digital First program. They selected manuscripts from first-time authors and have published them DIGITALLY first. Tyndale is the first publisher to go direct to digital publishing with paper versions to follow. They’ll monitor the stats of this new endeavor first and if they like what they see, they might offer more books in this Digital First format later in 2011.
According to an article in Christian Post: “The audience for ebooks continues to explode. We’ve watched it grow exponentially,” says Jan Stob, senior fiction acquisitions editor for Tyndale House Publishers, based in Carol Stream, Ill. “It has grown across the board but primarily in fiction. When we look at our top 10 best-selling fiction titles, ebooks have begun to appear on that list, which wasn’t true a year or so ago.”
With Digital First, Tyndale will be able to publish more authors.
“There are a limited amount of physical slots in a warehouse to house books – digital is limitless. We can focus on quality without the confines of quantity. [The ebook format] allows us to be much more agile regarding trends,” says Stob. “A print book can take six to 12 months from finished manuscript to publication, while digital can be much more immediate.”
Digital First’s initial ebooks include Delivery, Cash Burn, Stealing Jake by Pam Hillman, The Reinvention of Leona Harper by Lynne Gentry and 40 Days without Food: Divine Goodness to a Starving Soul by Russ Masterson. The ebooks will be priced at full retail. Tyndale will promote its Digital First titles similarly to its other ebooks, which is mainly through reviews and online marketing.
Exciting times, eh? Please pay particular attention to the second book on the list. Pam Hillman is a good friend of mine and fellow Seeker (Seekerville) who has been rescued from Unpubbed Island by signing a contract with a publisher. Pam is no stranger to the Inspirational romance contest circuit. Award winning author – including RWA’s Golden Heart – Pam has finalled and won with many manuscripts including Stealing Jake, her Tyndale release. Congratulations to Pam Hillman and to Tyndale House on their groundbreaking endeavor. Go check out her book on Amazon Kindle. They’re doing a special FREE book promo for their newly launched authors, and celebrating Digital First!!
AND check out Pam's Kindle Contest in honor Stealing Jake!
So I guess, I’m giving away an opportunity for a free copy of Stealing Jake for visiting Five Scribes, LOL!
It won’t be long before other publishers follow suit. Check out Pam’s website for a list of her blog tour where she talks about all things writing and her thoughts on being one of the newest Tyndale House authors!
Watch out for the publishing Tsunami! It's coming!