Take it away, Edie.
Getting the word out about your $0.99 & $2.99 eBooks
A friend emailed me for advice. She’s an indie author and one of her books isn’t selling very well. She plans to redo the description, but she’s also considering lowering the price to $0.99 for a month. She wanted to know how to let people know the book is on sale. Of course she plans to post on Facebook and Twitter, but most of her twitter followers are writers, and she wants to reach readers.
That was an interesting question. I’d lowered the price of two of my books as an experiment. CATTITUDE last December, and DEAD PEOPLE in February, I believe. I know I tweeted about it. I might have mentioned it on Facebook, but I’m not sure.
Since then, I thought I’ve seen mention of places for 99-cent books on Facebook and Twitter. So I went to Facebook and found these sites:
http://www.facebook.com/pages/99-Cent-Network/123755871041942 This one seems to be an offshoot of the previous link and appears fairly new.
http://www.facebook.com/pages/Cheap-e-Reads/163454373711210 This is for Barnes &
Noble books. It also has books posted that are $1.99 and $2.99.
On the Internet:
· Daily Cheap Reads will feature your book without charge. Their feature of my paranormal romance DEAD PEOPLE catapulted it to the top 10 bestselling lists of 3 Kindle categories for about 3 months. They have a long waiting list and it will take 2 to 3 months after you send your request on their Your Two Cents Worth page to get on the site.
· The Frugal eReader has different categories, including Finds under $1, Finds under $5, Finds under $9, and much more. They even feature free books. They charge, but the price seems reasonable. Some might even say frugal. You can read about it here.
· Pixels of Ink charges. I bought a feature for one of my books, and made less in sales than it cost me. However, I don’t know how many people read my book and then went on to buy one of my other books. I haven’t paid for promo anywhere since. Someone else might have had a better experience.
· Kindle Nation. On a blog last Dec., J.A. Konrath wrote, “I can testify that appearing on Kindle Nation has helped boost my sales.” But a couple friends have advertised with Kindle Nation, and they didn’t feel they got their money’s worth.
Twitter has hashtags for #99cents and #99centbooks. Most writers use the first, and that’s what I would stick to.
My problem with using Twitter for promo is that your tweet is easily visible for just a short space of time. Unless a lot of friends retweet your tweet, it gets lost. Constantly repeating promo will annoy your followers, but I’ve thought of something my friend can try. We belong to 2 large Yahoo writers groups that have set up a separate Yahoo group for members to use for promotion. One group is an RWA chapter; the other is for indie authors, though quite a few also publish traditionally. On the promo loop for the second group, we set aside Sundays for mentioning books we’d like tagged and liked, which is working out well.
I suggested to my friend that she mention the tweet announcing her 99-cent sale price on the promo loop of both groups, and ask them to retweet. To make it easy, she should include her Twitter link. It won’t hurt, and I’m sure some of them will RT.
I found more links since I sent Donnell my post. I asked her to tack this onto it. I’d mentioned Kindle on the Cheap, but discovered they also have a Kindle on the Cheap Facebook page: http://www.facebook.com/pages/Kindle-on-the-Cheap/183663855030523?sk=wall
The same ladies have The Cheap for Nook deals. If you look on the right sidebar, under Facebook, they have Facebook pages for Casting Pearls (inspirational for Nook & Kindle), Nook Jr., NookLove (romance), Kindle on the Cheap, and NookTeen.
Can you think of anything I’ve missed? Do you have any advice for my friend? Or me, because I’ll use it, too.