To piggyback on Theresa's excellent post, I'd like to take a moment to chat about social networking in general. Whether it's on blogs, Twitter, Facebook, Google+, e-mail lists, forums, or anywhere the digital world can take us, we see authors pimping. And well they should. The Web offers so many ways to get the word out about new books, but these authors miss the most important point.
networking is meant to network us...socially. You can do what you like
with your blog, your tweet feed, your online presence in general. But
how you put yourself out there will affect your relationship with
I'll say it again: Relationship. Social networking builds
relationships between people. That's the primary reason folks use
Facebook - to connect. And the masses are often very annoyed when all
they see in a feed is pimping. They unfollow, unfriend, unlike, unhook.
The best way for you to sell your books is not to
tell us all about them every time you have a second and 140 characters
to spare. That's not why we're watching you. We want to connect with
you. Even if you're only comfortable telling us about your writing
journey, your perspectives during the editing cycle, your dread at the
insane blog tour schedule your publicist has given you, that's
preferable to an endless reminder that you're trying to sell your book.
Even better, if you can share some details of your life -- under the
guise of your author persona -- we will connect with you. Interact with
us, respond to us in these public forums, and you might have a fan for
Authors who only log on to Facebook or Twitter or Bigtime
Authors Discussion Board or Awesomesauce Word Divas Group Blog to tell
the world about the release date or links to their next book will lose
their online audience. Poof! Gone. And then all that work they've put
into building a community is lost.
Don't be that author. Build your community. Build your tribe. Invite us in. Offer us a place to connect.
That's how you sell books. That's how you build your audience.